David Franklin

co-founder

at Coverage Clarity / PetCoverage.ai

David Franklin has built and scaled companies across multiple industries. He is uniquely capable of architecting and executing an entire business end-to-end, from brand identity and product development to legal infrastructure, go-to-market execution, analytics, recruiting, and partnerships. His ability to move fast and iterate aggressively enables him to turn ideas into real, revenue-generating businesses with exceptional speed. David also brings significant operational experience, including leading offshore and nearshore teams of more than 250 members. He has achieved successful exits in digital marketing, lead generation, and healthcare, and has been an active participant in several angel groups. David previously ran a boutique venture fund and is now associated with the newly formed Bruin Angels, supporting early-stage founders and innovative technologies. David is a rare hybrid: a systems architect, marketer, operator, and strategist who sees patterns and transforms them into scalable businesses fast. David fully embraces the core value of Continuous Improvement with his teams. David can assist Mucker portfolio companies build scalable growth engines through digital marketing, affiliate ecosystems, lead generation, call center operations, and conversion optimization, and can also advise on a variety of other topics.
California
AI & Data Science, Consumer FinTech, DTC (Direct-to-Consumer), HealthTech & BioTech, SaaS & B2B Marketplace
Affiliate MarketingBrand PositioningBusiness StrategyCall Center OperationsContract NegotiationConversion OptimizationCRM Management (HubSpot & Salesforce)Customer AcquisitionData AnalysisDialer TechnologiesDigital MarketingE-Commerce StrategyEntrepreneurial LeadershipGo-to-Market Executiongrowth marketingHealthcare StrategyInsurance OperationsOffshore Nearshore OperationsOperations ManagementPartnership Developmentproduct developmentproject managementRevenue OptimizationSEO StrategyStartup LeadershipStrategic PlanningVenture Building

Articles by David Franklin

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

New York Tech Week Mucker Sessions Recap

2025 New York Tech Week Recap Of Mucker Sessions

Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

Build a Customer Support Function for Startups Using AI Alex Velinov

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...

Sales Discovery & Qualification for Startups Richard Harris

Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris

Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...

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