David Franklin

co-founder

at Coverage Clarity / PetCoverage.ai

David Franklin has built and scaled companies across multiple industries. He is uniquely capable of architecting and executing an entire business end-to-end, from brand identity and product development to legal infrastructure, go-to-market execution, analytics, recruiting, and partnerships. His ability to move fast and iterate aggressively enables him to turn ideas into real, revenue-generating businesses with exceptional speed. David also brings significant operational experience, including leading offshore and nearshore teams of more than 250 members. He has achieved successful exits in digital marketing, lead generation, and healthcare, and has been an active participant in several angel groups. David previously ran a boutique venture fund and is now associated with the newly formed Bruin Angels, supporting early-stage founders and innovative technologies. David is a rare hybrid: a systems architect, marketer, operator, and strategist who sees patterns and transforms them into scalable businesses fast. David fully embraces the core value of Continuous Improvement with his teams. David can assist Mucker portfolio companies build scalable growth engines through digital marketing, affiliate ecosystems, lead generation, call center operations, and conversion optimization, and can also advise on a variety of other topics.
California
AI & Data Science, Consumer FinTech, DTC (Direct-to-Consumer), HealthTech & BioTech, SaaS & B2B Marketplace
Affiliate MarketingBrand PositioningBusiness StrategyCall Center OperationsContract NegotiationConversion OptimizationCRM Management (HubSpot & Salesforce)Customer AcquisitionData AnalysisDialer TechnologiesDigital MarketingE-Commerce StrategyEntrepreneurial LeadershipGo-to-Market Executiongrowth marketingHealthcare StrategyInsurance OperationsOffshore Nearshore OperationsOperations ManagementPartnership Developmentproduct developmentproject managementRevenue OptimizationSEO StrategyStartup LeadershipStrategic PlanningVenture Building

Articles by David Franklin

LA Tech Week 2025 Day 1 Recap: AI Building – Monday Oct 13

We hosted three full days of events during LA Tech Week, each one focused on helping founders learn, connect, and build with the latest in AI and startup growth. Day...

Using Customer Feedback to Build a Product that Customers Will Love

Customer feedback is the lifeblood of successful product development, but many startups struggle with collecting, validating, and prioritizing the constant stream of input from users, advisors, and internal teams. In...

Shaun Merritt Vibe-Coded Karrot.ai

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....
Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

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