Dan Hartman
Media Consultant, Hartman Media
Dan Hartman is currently a media consultant at Hartman Media. He was previously the SVP of Programming at DIRECTV, where he was responsible for program acquisition activities with respect to general entertainment and premium cable networks, as well as high definition and video-on-demand programming. He also oversaw DIRECTV’s sports programming negotiations and was responsible for the strategy and negotiations with respect to local broadcast station groups. He was the senior counsel at Fox Broadcasting Company from 1995 to 1998 and served as the lead attorney for all sports-related areas and also negotiated and drafted documentation relating to sports rights acquisitions for the network. Dan graduated from Penn State University with a degree in Communications/Business, Communication and Media Studies and later obtained his J.D. from the George Washington University Law School.
Content & Articles by Dan Hartman
Most Startup Content Is Invisible: Here’s How to Fix It
In this Mucker Growth Series session, we invited Irina Maltseva, founder of Seen, to share how early-stage B2B SaaS companies get found on Google and inside LLMs. She has spent...
Setting Up A Founder-Led Organic LinkedIn Content Machine With Claude
In this Mucker Growth Series session, we invited Jonathan Martinez, founder and CEO of GrowthPair, to share how founder-led LinkedIn content took his startup from zero to $1M in annual...
Lessons From Building An AI-Native Startup with Octagos
In this Mucker Growth Series session, we invited friends from one of our portfolio companies Haley Chute, CPO & CMO, and Harpreet Marwaha, COO & CFO of Octagos, to share...
How To Craft Your Website Messaging & Positioning as a Startup
In this Mucker Growth Series session, Anthony Pierri, co-founder of FletchPMM, walks through how to craft website messaging and positioning as a startup. FletchPMM is a consultancy that has worked...
2026 New York Tech Week Recap of Mucker Sessions
Mucker Capital went to New York Tech Week to host sessions for founders, operators, and builders thinking through how AI is changing product, growth, and search. Among the sessions were:...
Closing Enterprise Deals in Founder-Led Sales as a Startup
In our recent Mucker Growth Series session, I invited David Mackay, Managing Director at D9Y and one of our operating experts at Mucker, to talk about closing enterprise deals in...