Dan Hartman

Media Consultant, Hartman Media

Dan Hartman is currently a media consultant at Hartman Media. He was previously the SVP of Programming at DIRECTV, where he was responsible for program acquisition activities with respect to general entertainment and premium cable networks, as well as high definition and video-on-demand programming. He also oversaw DIRECTV’s sports programming negotiations and was responsible for the strategy and negotiations with respect to local broadcast station groups. He was the senior counsel at Fox Broadcasting Company from 1995 to 1998 and served as the lead attorney for all sports-related areas and also negotiated and drafted documentation relating to sports rights acquisitions for the network. Dan graduated from Penn State University with a degree in Communications/Business, Communication and Media Studies and later obtained his J.D. from the George Washington University Law School.

Articles by Dan Hartman

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

2025 New York Tech Week Recap Of Mucker Sessions

Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...