Dan Hartman

Media Consultant, Hartman Media

Dan Hartman is currently a media consultant at Hartman Media. He was previously the SVP of Programming at DIRECTV, where he was responsible for program acquisition activities with respect to general entertainment and premium cable networks, as well as high definition and video-on-demand programming. He also oversaw DIRECTV’s sports programming negotiations and was responsible for the strategy and negotiations with respect to local broadcast station groups. He was the senior counsel at Fox Broadcasting Company from 1995 to 1998 and served as the lead attorney for all sports-related areas and also negotiated and drafted documentation relating to sports rights acquisitions for the network. Dan graduated from Penn State University with a degree in Communications/Business, Communication and Media Studies and later obtained his J.D. from the George Washington University Law School.

Articles by Dan Hartman

Sales Comp Kick Start: Keys to Getting It Right as You Begin to Build Your Sales Team

Webinar Recap featuring Donya Rose, Managing Principal from The Cygnal Group Sales compensation is one of the most critical aspects of building a successful sales organization. Many early-stage founders stumble...

Austin Tech Week 2025 Recap

Mucker Capital hosted two powerful days of programming during Austin Tech Week, bringing together founders, operators, and growth leaders to share real-world insights from the startup trenches. Across four sessions,...

LA Tech Week 2025 Day 3 Recap: AI Search – Wednesday Oct 15

After two packed days exploring AI startup building and go-to-market growth, Day 3 of LA Tech Week shifted focus to the evolving world of AI Search, how new AI technologies...

LA Tech Week 2025 Day 2 Recap: Startup Growth – Tuesday Oct 14

After a packed AI Building Day, we continued LA Tech Week with Startup Growth Day, a full schedule of sessions focused on go-to-market strategy, founder journeys, and scaling startups in...

LA Tech Week 2025 Day 1 Recap: AI Building – Monday Oct 13

We hosted three full days of events during LA Tech Week, each one focused on helping founders learn, connect, and build with the latest in AI and startup growth. Day...

Using Customer Feedback to Build a Product that Customers Will Love

Customer feedback is the lifeblood of successful product development, but many startups struggle with collecting, validating, and prioritizing the constant stream of input from users, advisors, and internal teams. In...