Dan Hartman

Media Consultant, Hartman Media

Dan Hartman is currently a media consultant at Hartman Media. He was previously the SVP of Programming at DIRECTV, where he was responsible for program acquisition activities with respect to general entertainment and premium cable networks, as well as high definition and video-on-demand programming. He also oversaw DIRECTV’s sports programming negotiations and was responsible for the strategy and negotiations with respect to local broadcast station groups. He was the senior counsel at Fox Broadcasting Company from 1995 to 1998 and served as the lead attorney for all sports-related areas and also negotiated and drafted documentation relating to sports rights acquisitions for the network. Dan graduated from Penn State University with a degree in Communications/Business, Communication and Media Studies and later obtained his J.D. from the George Washington University Law School.

Articles by Dan Hartman

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...