Craig Howe

Founder and CEO, Rebel Ventures

Craig Howe currently serves as the Founder and CEO of Rebel Ventures, a leading sports digital strategy and tech venture firm. Most recently, he was the CEO of Rebel Leader Syndicate, a strategic digital marketing consultancy that helps iconic brands adapt and thrive in an ever changing digital world. He brings more than 21 years of core entertainment, digital, and brand marketing experience to his diverse business ventures. In addition to an ongoing role as Founder of award-winning social media agency Rocket XL, Craig is an investor or active board member in multiple early stage digital, social, and mobile ventures, as well as a consulted advisor to brands that have a passionate global social fan base including Major League Baseball Advance Media, InBev (FIFA World Cup global strategy), National Hockey League, Rue La La, Major League Soccer, etc. After targeting passionate online influencers since the early ‘90’s as a global marketing leader for acclaimed video game and entertainment publishers like Electronic Arts and Universal Interactive, Howe left the publisher side of the business in 2002 to start one of the first social media agencies, which he sold to V7 International in 2008. Devising social media strategies for brands was a natural transition for Craig. He’s since worked with the likes of Unilever, InBev, Lexus, National Football League, LinkedIn, Kraft/Cadbury, and the United Nations, displaying a propensity to translate this unique skill across diverse industries, brands, and products. Howe holds a Bachelor’s in Economics & Business from the University of Colorado, and participated in an adjunct MBA program at Stanford Business School. An avid outdoorsman, Craig spends much of his free time in Frisco, Colorado where he owns a cabin, as well as a minority stake in Denver based bike franchise Elevation Cycles.

Articles by Craig Howe

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

New York Tech Week Mucker Sessions Recap

2025 New York Tech Week Recap Of Mucker Sessions

Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

Build a Customer Support Function for Startups Using AI Alex Velinov

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...

Sales Discovery & Qualification for Startups Richard Harris

Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris

Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...

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