Craig Howe

Founder and CEO, Rebel Ventures

Craig Howe currently serves as the Founder and CEO of Rebel Ventures, a leading sports digital strategy and tech venture firm. Most recently, he was the CEO of Rebel Leader Syndicate, a strategic digital marketing consultancy that helps iconic brands adapt and thrive in an ever changing digital world. He brings more than 21 years of core entertainment, digital, and brand marketing experience to his diverse business ventures. In addition to an ongoing role as Founder of award-winning social media agency Rocket XL, Craig is an investor or active board member in multiple early stage digital, social, and mobile ventures, as well as a consulted advisor to brands that have a passionate global social fan base including Major League Baseball Advance Media, InBev (FIFA World Cup global strategy), National Hockey League, Rue La La, Major League Soccer, etc. After targeting passionate online influencers since the early ‘90’s as a global marketing leader for acclaimed video game and entertainment publishers like Electronic Arts and Universal Interactive, Howe left the publisher side of the business in 2002 to start one of the first social media agencies, which he sold to V7 International in 2008. Devising social media strategies for brands was a natural transition for Craig. He’s since worked with the likes of Unilever, InBev, Lexus, National Football League, LinkedIn, Kraft/Cadbury, and the United Nations, displaying a propensity to translate this unique skill across diverse industries, brands, and products. Howe holds a Bachelor’s in Economics & Business from the University of Colorado, and participated in an adjunct MBA program at Stanford Business School. An avid outdoorsman, Craig spends much of his free time in Frisco, Colorado where he owns a cabin, as well as a minority stake in Denver based bike franchise Elevation Cycles.

Articles by Craig Howe

Sales Comp Kick Start: Keys to Getting It Right as You Begin to Build Your Sales Team

Webinar Recap featuring Donya Rose, Managing Principal from The Cygnal Group Sales compensation is one of the most critical aspects of building a successful sales organization. Many early-stage founders stumble...

Austin Tech Week 2025 Recap

Mucker Capital hosted two powerful days of programming during Austin Tech Week, bringing together founders, operators, and growth leaders to share real-world insights from the startup trenches. Across four sessions,...

LA Tech Week 2025 Day 3 Recap: AI Search – Wednesday Oct 15

After two packed days exploring AI startup building and go-to-market growth, Day 3 of LA Tech Week shifted focus to the evolving world of AI Search, how new AI technologies...

LA Tech Week 2025 Day 2 Recap: Startup Growth – Tuesday Oct 14

After a packed AI Building Day, we continued LA Tech Week with Startup Growth Day, a full schedule of sessions focused on go-to-market strategy, founder journeys, and scaling startups in...

LA Tech Week 2025 Day 1 Recap: AI Building – Monday Oct 13

We hosted three full days of events during LA Tech Week, each one focused on helping founders learn, connect, and build with the latest in AI and startup growth. Day...

Using Customer Feedback to Build a Product that Customers Will Love

Customer feedback is the lifeblood of successful product development, but many startups struggle with collecting, validating, and prioritizing the constant stream of input from users, advisors, and internal teams. In...

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