Chris Farmer

Founder & CEO, SignalFire

Chris is the CEO and Founder of SignalFire. SignalFire is developing a business intelligence & venture development platform focused on working with leading companies, founders, and core engineers to build the next generation of great consumer & enterprise technology. Most recently Chris was a venture partner at General Catalyst Partners based in their Palo Alto office. Prior to joining General Catalyst Partners, Chris co-founded Ignition Talent Group, a talent acquisition and advisory firm focused on scouting out the next generation of entrepreneurs and bringing the best executive and technical talent to leading venture backed companies. Previously, Chris was a Vice President with Bessemer Venture Partners where he led investments in digital media & mobile companies. Prior to BVP, he was a consultant with Bain & Co where he advised on large scale technology buyouts. Prior to Bain, Chris spearheaded the successful turnaround of Skybitz, a wireless enabled SaaS company, where he served as led Product Management, Finance & Business Development. Earlier in his career, Chris founded an investment advisory firm for angel investors & private equity funds and served as a Venture Advisor to an early stage venture capital fund where he led investments in SkyBitz and Applied Semantics (acquired by Google). He started his career on Wall Street in the private equity group of Cowen & Company. Chris received a BA in International Relations & Business from Tufts University & the Fletcher School of Diplomacy. He has been published in Harvard Business Review, Institutional Investor, The Journal of Private Equity and other leading publications

Articles by Chris Farmer

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....
Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

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