Chandler Hall
Principal
at chandlerhall llc
Chandler Hall has spent over 25 years building software and consulting businesses that help companies collaborate more strategically with both their suppliers and their peers in order to reduce cost and inefficiencies in their supply chains. At Italian-headquartered BravoSolution, he led the innovation and global expansion of optimization as a tool for sourcing and procurement, especially in transportation, contributing to billions of dollars in annualized value for his customers. This work evolved into developing transportation orchestration software to help shippers manage all aspects of their supplier relationships on an ongoing basis. In parallel to his global role, Chandler also served as de facto Chief Customer Officer for BravoSolution’s Americas business, helping it become Gartner’s top-ranked provider of strategic sourcing suites in 2017.
After completing the sale of BravoSolution to JAGGAER, in 2018 Chandler joined a transportation SaaS startup called Lanehub as EVP & COO to accelerate and scale the benefits realized by its rapidly growing membership. This progress led Lanehub to be sold to Transplace in 2020, following which he transformed its model to include freight operations in addition to software and took on full responsibility for the resulting business. Transplace was in turn acquired by Uber Freight, where Chandler continued to lead the Lanehub business unit before migrating it into the core 3PL and 4PL divisions to accelerate growth and capture savings by more effectively leveraging the asset.
Since leaving Uber Freight in 2024, Chandler has been mentoring early-stage supply chain technology companies through Chicago’s 1871 global innovation hub, performing advisory work for businesses, investors, and consultancies. Chandler has Bachelor’s and Master’s degrees in Operations Research & Industrial Engineering from Cornell University. He has been named a ‘Rock Star of the Supply Chain’ by Food Logistics and a ‘Supply Chain Pro to Know’ by Supply & Demand Chain Executive among other recognitions.
Articles by Chandler Hall

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out
A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies
In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends
Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations
In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

2025 New York Tech Week Recap Of Mucker Sessions
Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov
Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...