Brandon Berger

Managing Partner, Beckett Layne Ventures

Brandon Berger is a Managing Partner for Beckett Layne Ventures. He was most recently the Chief Digital Officer Worldwide for Ogilvy & Mather, where he led Digital@Ogilvy across North America, Latin America, EAME and Asia Pacific. Brandon was also a member of the Ogilvy & Mather Worldwide Board. As one of the few global digital media executives in the industry, Brandon was responsible for establishing and leading the digital agenda across the network. He led the network’s global digital strategy, M&A and offer development – building new capabilities and practice areas to bring to clients. Under Brandon’s leadership, Ogilvy built the largest global digital network. As a platform that can mobilize worldwide resources for any client regardless of location Ogilvy also made digital core to the entire business. This includes establishing key global practices around mobile, ecommerce, data and social, launching Social@Ogilvy, the largest social agency network in the world. Prior to his role as Chief Digital Officer at Ogilvy & Mather, Brandon was head of digital for MDC Partners (MDCA) the advertising and marketing holding company. His responsibilities included digital corporate strategy, M&A, and portfolio optimization. Brandon played an instrumental role in growing the organization’s total digital revenue from 10% to over 40%. Brandon started his career building areas of Netscape’s Netcenter. After that, he co-founded WideRay Corp a wireless technology company funded by Sequoia, Enterprise and others. Then during his first tenure at Ogilvy, Brandon created Ogilvy’s Innovation practice, leading Mobile, Social, Games, Video and emerging media. Known for bridging Advertising, Technology, Digital Media and Capital, as well as having a global digital perspective, Brandon is a frequent industry expert in the press and conferences. Brandon is a board member, investor and advisor to some of the top digital media companies and venture funds in the industry. Brandon obtained his B.A. in Economics from Tufts University.

Articles by Brandon Berger

How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil

In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales. Delivering value at every touchpoint of...

How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide

In this Mucker Growth session, Daniel-wise Ojaide from Warmbox.ai delves into the changes to Google and Yahoo’s updated spam policies and how to ensure your emails and outbound campaigns are...

Best Customers, Best Results: Unlocking Retention-Driven B2C Growth with Julius Lai

In this Mucker Growth session, Julius Lai from ArtShare discusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps...

Leveraging a Financial Model for Fundraising Success with Steven Plappert

In this Mucker Growth Session, Steven Plappert, CEO and co-founder of Forecastr, tackles how to use your financial model to the best capacity when fundraising. Your financial model can be...

How to Nail Your Pitch Deck (and Avoid Mistakes Founders Make) with Matt Gore

Have you ever thought of the average attention span per slide when an investor is going through your pitch deck? What kind of pitch deck are investors expecting? Our recent...

How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Rosabel also...