Brandon Berger

Managing Partner, Beckett Layne Ventures

Brandon Berger is a Managing Partner for Beckett Layne Ventures. He was most recently the Chief Digital Officer Worldwide for Ogilvy & Mather, where he led Digital@Ogilvy across North America, Latin America, EAME and Asia Pacific. Brandon was also a member of the Ogilvy & Mather Worldwide Board. As one of the few global digital media executives in the industry, Brandon was responsible for establishing and leading the digital agenda across the network. He led the network’s global digital strategy, M&A and offer development – building new capabilities and practice areas to bring to clients. Under Brandon’s leadership, Ogilvy built the largest global digital network. As a platform that can mobilize worldwide resources for any client regardless of location Ogilvy also made digital core to the entire business. This includes establishing key global practices around mobile, ecommerce, data and social, launching Social@Ogilvy, the largest social agency network in the world. Prior to his role as Chief Digital Officer at Ogilvy & Mather, Brandon was head of digital for MDC Partners (MDCA) the advertising and marketing holding company. His responsibilities included digital corporate strategy, M&A, and portfolio optimization. Brandon played an instrumental role in growing the organization’s total digital revenue from 10% to over 40%. Brandon started his career building areas of Netscape’s Netcenter. After that, he co-founded WideRay Corp a wireless technology company funded by Sequoia, Enterprise and others. Then during his first tenure at Ogilvy, Brandon created Ogilvy’s Innovation practice, leading Mobile, Social, Games, Video and emerging media. Known for bridging Advertising, Technology, Digital Media and Capital, as well as having a global digital perspective, Brandon is a frequent industry expert in the press and conferences. Brandon is a board member, investor and advisor to some of the top digital media companies and venture funds in the industry. Brandon obtained his B.A. in Economics from Tufts University.

Articles by Brandon Berger

Blog How to build and automated sales engine from ColdIQ

How To Build An Automated Sales Outreach Engine For Startups with ColdIQ

Many B2B startups (and even larger organizations) are unable to be successful with their outbound sales strategy because they take a lazy, “batch-and-blast” approach. In a recent Mucker Growth Series...

Navigating AI Sales Tools webinar with Blue Bowen from G2

Navigating the AI Sales Tools Landscape To Grow Your Startup With Blue Bowen

We had the privilege of hosting, Eugene “Blue” Bowen, Research Principal from G2, one of the leading software marketplaces and review sites that cover a broad range of B2B solutions....

Compensation benchmarks and equity insights for early-stage startups

Compensation Benchmarks for Early Stage Startups with Peter Walker

In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

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