Brad Vetter
CCO
at Group512 and Six9 Digital
Brad is an Executive and PE Operator specializing in international go-to-market strategies and Direct-to-Consumer (DTC) growth, with extensive experience scaling businesses across Europe and the Americas. Over his 15-year career in ecommerce, he’s consistently driven revenue growth and profitability through integrated marketing initiatives— spanning performance marketing, SEO, influencer partnerships, CRM, and AI-driven operations.
He has successfully launched and scaled European divisions, delivering substantial EBITDA growth and increased market valuation through strategic operational shifts and targeted localization. His proven track record includes leading teams at Monoprice, Lovehoney Group, and Academic Partnerships, with a consistent focus on achieving measurable business results.
Articles by Brad Vetter
Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang
In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...
Annual Financial Planning Best Practices for Startups with Debbie Rosler
In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...
Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton
In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...
How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse
In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...
Managing Complex B2B Sales Motions for Startup Founder-Led Sales with Luke Welch
In this Mucker Growth Session, Luke Welch, owner of Luke Welch GTM Consulting and former VP of Global Marketing Solution Sales at Salesforce, focuses on the challenges and best practices...
How to Kickstart Content Marketing at Early-Stage Companies with Dennis Shiao
In this Mucker Growth Session, Dennis Shiao, founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and...