Brad Vetter
CCO
at Group512 and Six9 Digital
Brad is an Executive and PE Operator specializing in international go-to-market strategies and Direct-to-Consumer (DTC) growth, with extensive experience scaling businesses across Europe and the Americas. Over his 15-year career in ecommerce, he’s consistently driven revenue growth and profitability through integrated marketing initiatives— spanning performance marketing, SEO, influencer partnerships, CRM, and AI-driven operations.
He has successfully launched and scaled European divisions, delivering substantial EBITDA growth and increased market valuation through strategic operational shifts and targeted localization. His proven track record includes leading teams at Monoprice, Lovehoney Group, and Academic Partnerships, with a consistent focus on achieving measurable business results.
Articles by Brad Vetter
How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov
Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...
Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers
Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...
Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris
Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...
The LinkedIn Playbook: How Startup Founders Can Stand Out & Scale
This LinkedIn Playbook is based on insights from a recent one-time Mucker Growth Session webinar featuring LinkedIn growth experts Alec Paul (Founder of SalesBrand) and Kyle Williams (Founder of Brickstack)....
DeepSeek vs OpenAI: Comparison Breakdown and What It Means For Your Tech Startup With Dan Cleary
In this recent webinar of our Mucker Growth Series, we discussed the evolving AI landscape with Dan Cleary, founder of PromptHub. He provided an in-depth breakdown of DeepSeek vs. OpenAI,...
Building Product Without Knowing Code With Adam New Waterson
In a deep dive into AI-driven product development, Adam New-Waterson, a former CMO turned Chief Product Officer and now solopreneur, shared how non-technical founders can harness the power of AI...