Brad Vetter

Managing Director, EU Operations, Monoprice

Brad is the Managing Director of EU Operations at Monoprice. Previously, he was the VP & GM, E-Commerce for one of SUN Capital Partner’s portfolio companies where he is currently building a new consumer business.  Prior to working for SUN, Brad was the GM at an Internet Retailer Top 100 company where he grew the business from 275 million to over 400 million in annual revenue. Brad started in E-Commerce in the late 90’s working on Dell.com where he worked in project management, product management and marketing; eventually working in London and Tokyo developing the ecommerce operations in those regions. As the VP of Business Development at Invodo, a venture capital funded startup, he signed several partnerships with companies like Demandware, Oracle ATG and Razorfish.  As an E-Commerce consultant he has worked for companies like Hyatt, J. Hilburn, United Airlines, and Orbitz. He has a BBA in Finance from the University of Texas at Austin and an MBA from the Haas School of Business at the University of California, Berkeley.

Articles by Brad Vetter

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

New York Tech Week Mucker Sessions Recap

2025 New York Tech Week Recap Of Mucker Sessions

Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

Build a Customer Support Function for Startups Using AI Alex Velinov

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...

Sales Discovery & Qualification for Startups Richard Harris

Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris

Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...

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