Brad Vetter
CCO
at Group512 and Six9 Digital
Brad is an Executive and PE Operator specializing in international go-to-market strategies and Direct-to-Consumer (DTC) growth, with extensive experience scaling businesses across Europe and the Americas. Over his 15-year career in ecommerce, he’s consistently driven revenue growth and profitability through integrated marketing initiatives— spanning performance marketing, SEO, influencer partnerships, CRM, and AI-driven operations.
He has successfully launched and scaled European divisions, delivering substantial EBITDA growth and increased market valuation through strategic operational shifts and targeted localization. His proven track record includes leading teams at Monoprice, Lovehoney Group, and Academic Partnerships, with a consistent focus on achieving measurable business results.
Articles by Brad Vetter
7 Steps to Build a Product That Sells Itself
In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...
The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out
A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....
Answer Engine Optimization (AEO) for Early Stage Companies
In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...
Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends
Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....
Practical Uses of AI & Automation for Startup Operations
In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...
2025 New York Tech Week Recap Of Mucker Sessions
Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...