Bobby Lo

Snap, Inc.

Bobby Lo is a startup founder, investor, and advisor. His most recent startup, Vurb, introduced a new paradigm for mobile search and messaging and was acquired in 2016 by Snap Inc., the parent company of Snapchat. As the company’s sole founder and CEO, Bobby led Vurb to win Startup Battlefield at TechCrunch Disrupt NY 2014 and raised over $10M in funding. Post-acquisition, Bobby headed product initiatives at Snap including Context, a way of surfacing relevant actions and content drawn from Snapchat and partners. Before founding Vurb, Bobby was a management consultant at Boston Consulting Group focusing on consumer, travel, and technology. Prior to BCG, Bobby was involved in two other startup ventures: starting his first software company at 15, and then as Co-Founder and CTO of Yodle (acquired by Web.com), a search advertising company. Bobby holds bachelor’s and master’s degrees from MIT in Computer Science, and a bachelor’s degree in Management from MIT Sloan.

Articles by Bobby Lo

How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Rosabel also...

SaaS Startup Pricing Mistakes (and How to Fix Them) with Kyle Poyar

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS...

The Realities of PR for Startups with Priscilla Vento

In the dynamic realm of PR for startups, understanding the nuances and timings is crucial. Priscilla Vento, the founder and CEO of 30 Miles North PR, a recommended partner, joins...

Building A Sales Development Function for Early Stage Startups with Sally Duby

Sales development is a nuanced blend of art and science, requiring a delicate balance for its effective implementation within a company. Drawing from substantial experience, Sally Duby from The Bridge...

Company Culture: How to Scale Without Losing Your Soul with Todd Emaus

In one of the recent Mucker’s Growth Series Webinars, we proudly invited one of the previous MuckerLab Partners, Todd Emaus, a serial founder, author of the book Scale Without Losing...

Link Building: A Mission-Critical Component of SEO with Eric Carrell at DoFollow.io

As part of Mucker’s ongoing Growth Series Webinars, we recently invited Eric Carrell, founder of DoFollow.io, to dig into the world of SEO, especially in the link-building space. A recap...