Bobby Lo

Snap, Inc.

Bobby Lo is a startup founder, investor, and advisor. His most recent startup, Vurb, introduced a new paradigm for mobile search and messaging and was acquired in 2016 by Snap Inc., the parent company of Snapchat. As the company’s sole founder and CEO, Bobby led Vurb to win Startup Battlefield at TechCrunch Disrupt NY 2014 and raised over $10M in funding. Post-acquisition, Bobby headed product initiatives at Snap including Context, a way of surfacing relevant actions and content drawn from Snapchat and partners. Before founding Vurb, Bobby was a management consultant at Boston Consulting Group focusing on consumer, travel, and technology. Prior to BCG, Bobby was involved in two other startup ventures: starting his first software company at 15, and then as Co-Founder and CTO of Yodle (acquired by Web.com), a search advertising company. Bobby holds bachelor’s and master’s degrees from MIT in Computer Science, and a bachelor’s degree in Management from MIT Sloan.

Articles by Bobby Lo

Engineering Customer & Product Feedback Loops with Holden Munson & Sofia Maravich

In this Mucker Growth session, Holden Munson and Sofia Maravich from Rethink Labs, explore how to develop a useful system of collecting customer data and integrating it into your team....

How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil

In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales. Delivering value at every touchpoint of...

How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide

In this Mucker Growth session, Daniel-wise Ojaide from Warmbox.ai delves into the changes to Google and Yahoo’s updated spam policies and how to ensure your emails and outbound campaigns are...

Best Customers, Best Results: Unlocking Retention-Driven B2C Growth with Julius Lai

In this Mucker Growth session, Julius Lai from ArtShare discusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps...

Leveraging a Financial Model for Fundraising Success with Steven Plappert

In this Mucker Growth Session, Steven Plappert, CEO and co-founder of Forecastr, tackles how to use your financial model to the best capacity when fundraising. Your financial model can be...

How to Nail Your Pitch Deck (and Avoid Mistakes Founders Make) with Matt Gore

Have you ever thought of the average attention span per slide when an investor is going through your pitch deck? What kind of pitch deck are investors expecting? Our recent...