Bobby Lo

Snap, Inc.

Bobby Lo is a startup founder, investor, and advisor. His most recent startup, Vurb, introduced a new paradigm for mobile search and messaging and was acquired in 2016 by Snap Inc., the parent company of Snapchat. As the company’s sole founder and CEO, Bobby led Vurb to win Startup Battlefield at TechCrunch Disrupt NY 2014 and raised over $10M in funding. Post-acquisition, Bobby headed product initiatives at Snap including Context, a way of surfacing relevant actions and content drawn from Snapchat and partners. Before founding Vurb, Bobby was a management consultant at Boston Consulting Group focusing on consumer, travel, and technology. Prior to BCG, Bobby was involved in two other startup ventures: starting his first software company at 15, and then as Co-Founder and CTO of Yodle (acquired by Web.com), a search advertising company. Bobby holds bachelor’s and master’s degrees from MIT in Computer Science, and a bachelor’s degree in Management from MIT Sloan.

Articles by Bobby Lo

Managing Complex B2B Sales Motions for Startup Founder-Led Sales with Luke Welch

In this Mucker Growth Session, Luke Welch, owner of Luke Welch GTM Consulting and former VP of Global Marketing Solution Sales at Salesforce, focuses on the challenges and best practices...

How to Kickstart Content Marketing at Early-Stage Companies with Dennis Shiao

In this Mucker Growth Session, Dennis Shiao, founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and...

How to Improve Your Team’s Performance and Prevent Burnout with Glenn Gow

In this Mucker Growth Session, CEO coach Glenn Gow discusses improving your team’s performance and preventing burnout. PDF of Glenn’s presentation slides Right Now, Things are Hard On any given...

Finance 101 for Early Stage Startup Founders with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland dives into the fundamental financial best practices and infrastructure early -stage startups need to put in place. Finance 101: Why Should...

Engineering Customer & Product Feedback Loops with Holden Munson & Sofia Maravich

In this Mucker Growth session, Holden Munson and Sofia Maravich from Rethink Labs, explore how to develop a useful system of collecting customer data and integrating it into your team....

How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil

In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales. Delivering value at every touchpoint of...