Bobby Lo

Snap, Inc.

Bobby Lo is a startup founder, investor, and advisor. His most recent startup, Vurb, introduced a new paradigm for mobile search and messaging and was acquired in 2016 by Snap Inc., the parent company of Snapchat. As the company’s sole founder and CEO, Bobby led Vurb to win Startup Battlefield at TechCrunch Disrupt NY 2014 and raised over $10M in funding. Post-acquisition, Bobby headed product initiatives at Snap including Context, a way of surfacing relevant actions and content drawn from Snapchat and partners. Before founding Vurb, Bobby was a management consultant at Boston Consulting Group focusing on consumer, travel, and technology. Prior to BCG, Bobby was involved in two other startup ventures: starting his first software company at 15, and then as Co-Founder and CTO of Yodle (acquired by Web.com), a search advertising company. Bobby holds bachelor’s and master’s degrees from MIT in Computer Science, and a bachelor’s degree in Management from MIT Sloan.

Articles by Bobby Lo

Compensation Benchmarks for Early Stage Startups with Peter Walker

In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving...

Legal 101 For Startups with Amanda Busch

In this Mucker Growth Session, Amanda Busch, General Counsel at Mucker, discusses the legal basics founders should consider when building their startup. Link to Slide Content: Mucker Growth Series –...

Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer...

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse

In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...