Bobby Lo

Snap, Inc.

Bobby Lo is a startup founder, investor, and advisor. His most recent startup, Vurb, introduced a new paradigm for mobile search and messaging and was acquired in 2016 by Snap Inc., the parent company of Snapchat. As the company’s sole founder and CEO, Bobby led Vurb to win Startup Battlefield at TechCrunch Disrupt NY 2014 and raised over $10M in funding. Post-acquisition, Bobby headed product initiatives at Snap including Context, a way of surfacing relevant actions and content drawn from Snapchat and partners. Before founding Vurb, Bobby was a management consultant at Boston Consulting Group focusing on consumer, travel, and technology. Prior to BCG, Bobby was involved in two other startup ventures: starting his first software company at 15, and then as Co-Founder and CTO of Yodle (acquired by Web.com), a search advertising company. Bobby holds bachelor’s and master’s degrees from MIT in Computer Science, and a bachelor’s degree in Management from MIT Sloan.

Articles by Bobby Lo

Stop Hiding Behind Your Screen: In-Person Events Are How You Win in 2026

2026 is shaping up to be the year businesses rediscover the power of shaking hands, clinking glasses, and actually meeting their prospects in person. Don’t take my word for it...

Build Alignment Before You Burn Out

Everything Feels Urgent At early-stage companies, everything feels urgent: shipping product, closing customers, raising money. In that environment, planning can feel like a luxury, or even a liability. In my...

How To Use Reddit To Scale Organic Growth For Your Startup

In this Mucker Growth Series session, Colin Belyea, founder of Karmic and an expert in Reddit organic growth, breaks down how Reddit has become one of the most influential discovery...

Sales Comp Kick Start: Keys to Getting It Right as You Begin to Build Your Sales Team

Webinar Recap featuring Donya Rose, Managing Principal from The Cygnal Group Sales compensation is one of the most critical aspects of building a successful sales organization. Many early-stage founders stumble...

Austin Tech Week 2025 Recap

Mucker Capital hosted two powerful days of programming during Austin Tech Week, bringing together founders, operators, and growth leaders to share real-world insights from the startup trenches. Across four sessions,...

LA Tech Week 2025 Day 3 Recap: AI Search – Wednesday Oct 15

After two packed days exploring AI startup building and go-to-market growth, Day 3 of LA Tech Week shifted focus to the evolving world of AI Search, how new AI technologies...