Bobby Benfield

CEO

at OpenComp, Inc.

Bobby Benfield is a results-oriented executive with extensive experience in building technology-driven digital businesses and consumer brands. As an advisor to OpenComp since its founding and its CEO since August 2023, Bobby has played a pivotal role in OpenComp’s growth.

Previously, Bobby held senior executive roles at BeautyCounter and Shopzilla, each of which had successful exits. He was also an early advisor and investor in Honey Science, which sold to Paypal in 2020.

Before his digital career, Bobby practiced corporate law at O’Melveny & Meyers LLP, specializing in corporate finance and M&A. He holds a B.A. in Political Science from the University of California, San Diego, and a J.D. from Loyola Law School, Los Angeles.

Outside the office, Bobby enjoys family time, swimming, yoga, travel, hiking, practicing art, and reading.

California
DTC (Direct-to-Consumer), HR Tech, SaaS & B2B Marketplace
B2B SaaS MarketingBrand developmentBrand PositioningbrandingChief Executive Officerfundraisingmanagementoperationssalesstrategy

Articles by Bobby Benfield

Sales Comp Kick Start: Keys to Getting It Right as You Begin to Build Your Sales Team

Webinar Recap featuring Donya Rose, Managing Principal from The Cygnal Group Sales compensation is one of the most critical aspects of building a successful sales organization. Many early-stage founders stumble...

Austin Tech Week 2025 Recap

Mucker Capital hosted two powerful days of programming during Austin Tech Week, bringing together founders, operators, and growth leaders to share real-world insights from the startup trenches. Across four sessions,...

LA Tech Week 2025 Day 3 Recap: AI Search – Wednesday Oct 15

After two packed days exploring AI startup building and go-to-market growth, Day 3 of LA Tech Week shifted focus to the evolving world of AI Search, how new AI technologies...

LA Tech Week 2025 Day 2 Recap: Startup Growth – Tuesday Oct 14

After a packed AI Building Day, we continued LA Tech Week with Startup Growth Day, a full schedule of sessions focused on go-to-market strategy, founder journeys, and scaling startups in...

LA Tech Week 2025 Day 1 Recap: AI Building – Monday Oct 13

We hosted three full days of events during LA Tech Week, each one focused on helping founders learn, connect, and build with the latest in AI and startup growth. Day...

Using Customer Feedback to Build a Product that Customers Will Love

Customer feedback is the lifeblood of successful product development, but many startups struggle with collecting, validating, and prioritizing the constant stream of input from users, advisors, and internal teams. In...

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