Bob Fiorella

CFO and M&A Advisor

With over 25 years experience in media (traditional and digital media), consumer goods, consumer electronics and retail, Bob Fiorella is a “C-level” professional (CFO/COO/CEO) who specializes in transforming, leading and growing start-up to mid-sized companies as well as divisions of larger public companies. Most recently, Bob advised on the financial strategy and operations of a start-up company that launched an android tablet into the U.S. market in 2014. The company generated over $10 million in sales in less than 3 months. Prior to that, Bob architected the strategy, development and growth of the Cinedigm Entertainment Group; starting with a money losing alternative content company that, within 3 years, became the largest independent distributor of physical and digital content in the United States with over $300 million in consumer sales. Cinedigm’s stock (NASDAQ: CIDM) grew threefold over that period. Bob also raised over $10 million in strategic working capital. In the past, Bob has held finance (e.g., CFO), strategic planning (e.g., CSO), business development and operating positions at Cinedigm, Fox, Universal Studio and Disney and also sat on the Board of Directors and Audit Committee of a public retail company (Movie Gallery, Inc.). Bob holds a BS in Economics from Cornell University and an MBA from UCLA Anderson School of Management.

Articles by Bob Fiorella

Annual Financial Planning Best Practices for Startups with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives...

Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various...

How To Identify Key Product Metrics To Unlock Value For Product-Led Startups with David Jesse

In this Mucker Growth Session, David Jesse, Senior Product Advisor & Coach at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay, focuses on aligning your product metrics...

Managing Complex B2B Sales Motions for Startup Founder-Led Sales with Luke Welch

In this Mucker Growth Session, Luke Welch, owner of Luke Welch GTM Consulting and former VP of Global Marketing Solution Sales at Salesforce, focuses on the challenges and best practices...

How to Kickstart Content Marketing at Early-Stage Companies with Dennis Shiao

In this Mucker Growth Session, Dennis Shiao, founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and...

How to Improve Your Team’s Performance and Prevent Burnout with Glenn Gow

In this Mucker Growth Session, CEO coach Glenn Gow discusses improving your team’s performance and preventing burnout. PDF of Glenn’s presentation slides Right Now, Things are Hard On any given...

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