Bob Fiorella

CFO and M&A Advisor

With over 25 years experience in media (traditional and digital media), consumer goods, consumer electronics and retail, Bob Fiorella is a “C-level” professional (CFO/COO/CEO) who specializes in transforming, leading and growing start-up to mid-sized companies as well as divisions of larger public companies. Most recently, Bob advised on the financial strategy and operations of a start-up company that launched an android tablet into the U.S. market in 2014. The company generated over $10 million in sales in less than 3 months. Prior to that, Bob architected the strategy, development and growth of the Cinedigm Entertainment Group; starting with a money losing alternative content company that, within 3 years, became the largest independent distributor of physical and digital content in the United States with over $300 million in consumer sales. Cinedigm’s stock (NASDAQ: CIDM) grew threefold over that period. Bob also raised over $10 million in strategic working capital. In the past, Bob has held finance (e.g., CFO), strategic planning (e.g., CSO), business development and operating positions at Cinedigm, Fox, Universal Studio and Disney and also sat on the Board of Directors and Audit Committee of a public retail company (Movie Gallery, Inc.). Bob holds a BS in Economics from Cornell University and an MBA from UCLA Anderson School of Management.

Articles by Bob Fiorella

New York Tech Week Mucker Sessions Recap

2025 New York Tech Week Recap Of Mucker Sessions

Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

Build a Customer Support Function for Startups Using AI Alex Velinov

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...

Sales Discovery & Qualification for Startups Richard Harris

Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris

Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...

LinkedIn Playbook for Startups and Founders

The LinkedIn Playbook: How Startup Founders Can Stand Out & Scale

This LinkedIn Playbook is based on insights from a recent one-time Mucker Growth Session webinar featuring LinkedIn growth experts Alec Paul (Founder of SalesBrand) and Kyle Williams (Founder of Brickstack)....

DeepSeek vs OpenAI Comparison Breakdown and What It Means For Your Tech Startup With Dan Cleary

DeepSeek vs OpenAI: Comparison Breakdown and What It Means For Your Tech Startup With Dan Cleary

In this recent webinar of our Mucker Growth Series, we discussed the evolving AI landscape with Dan Cleary, founder of PromptHub. He provided an in-depth breakdown of DeepSeek vs. OpenAI,...

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