Bob Fiorella

CFO and M&A Advisor

With over 25 years experience in media (traditional and digital media), consumer goods, consumer electronics and retail, Bob Fiorella is a “C-level” professional (CFO/COO/CEO) who specializes in transforming, leading and growing start-up to mid-sized companies as well as divisions of larger public companies. Most recently, Bob advised on the financial strategy and operations of a start-up company that launched an android tablet into the U.S. market in 2014. The company generated over $10 million in sales in less than 3 months. Prior to that, Bob architected the strategy, development and growth of the Cinedigm Entertainment Group; starting with a money losing alternative content company that, within 3 years, became the largest independent distributor of physical and digital content in the United States with over $300 million in consumer sales. Cinedigm’s stock (NASDAQ: CIDM) grew threefold over that period. Bob also raised over $10 million in strategic working capital. In the past, Bob has held finance (e.g., CFO), strategic planning (e.g., CSO), business development and operating positions at Cinedigm, Fox, Universal Studio and Disney and also sat on the Board of Directors and Audit Committee of a public retail company (Movie Gallery, Inc.). Bob holds a BS in Economics from Cornell University and an MBA from UCLA Anderson School of Management.

Articles by Bob Fiorella

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....
Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

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