Baba Uppal

SVP, Strategy and Business Development, Secret Location

Baba Uppal specializes in innovation strategy and business development and is currently the SVP of Strategy and Business Development at Secret Location. He was most recently the VP of Business Development at AFINITY, a venture-backed mobile engagement and monetization platform. Previously he was the Director of Digital Media at Endemol USA, the North American division of the largest global independent television production company in the world behind reality and game show blockbusters. While at Endemol USA, he was responsible for business development of original digital video for online and mobile distribution. Prior to Endemol USA, he was the Independent Strategy Consultant at A&E Television Networks and Business Development Consultant at Curb Media. Baba holds an MBA in Real Estate, Strategy & Entrepreneurship from University of Southern California – Marshall School of Business.

Articles by Baba Uppal

LA Tech Week 2025 Day 1 Recap: AI Building – Monday Oct 13

We hosted three full days of events during LA Tech Week, each one focused on helping founders learn, connect, and build with the latest in AI and startup growth. Day...

Using Customer Feedback to Build a Product that Customers Will Love

Customer feedback is the lifeblood of successful product development, but many startups struggle with collecting, validating, and prioritizing the constant stream of input from users, advisors, and internal teams. In...

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...