Arthur Wang

Founder and Owner

at Abax Interactive

Arthur Wang is an online media professional with an emphasis on audience development, audience acquisition, branded response, and direct marketing. He is also the founder and owner of Abax Interactive, an online direct marketing agency. He recently held the position as the Chief Marketing Officer (CMO) at Super Deluxe, a digital social video network. Prior to Super Deluxe he was the VP and General Manager at CBS Interactive, where he founded and launched the Central Audience Development and Acquisition team that supported CBS.com, CBSNews.com, CBSSports.com, CNET, GameSpot, Metrolyrics, TechRepublic, TVGuide, and ZDNet. He also built a team with one of the highest revenue per head divisions, accounting for over $40 million in annualized revenue. He was the founder of SimplyFinance, an online community that provides expert financial content, Terra Matrix Media, a performance-based marketing organization, and CallsDirect, a performance-based media. Arthur graduated with a B.A. in Business-Economics from UCLA and later earned his MBA in Entrepreneurship and Finance from UCLA Anderson School of Management.

Articles by Arthur Wang

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...