Andrew Solmssen

Managing Director, Possible (WPP)

Andrew has over 15 years experience in digital. Work he’s led has received a Gold Cannes Lion, 2 Emmys, OMMA, BDA, W3, Ad:Tech, and many other awards, and he is a regular columnist in a variety of trade publications. Recent speaking engagements include International CES, Ad:Tech, Digital Hollywood, OMMA, and NATPE. He is a member of the Academy of Television Arts & Sciences (the Emmys). As Managing Director for Possible (WPP), he serves as executive sponsor for key relationships, providing digital strategy consulting to Fortune 500 brands across the agency’s portfolio. In addition, he runs Possible’s Los Angeles office and serves as part of the executive management team that directs the global agency’s 1200 staff across 24 offices. Prior to Possible, Andrew co-founded Schematic where he ran relationships with clients including Target, Comcast, ABC, Viacom, and Microsoft. He was instrumental in the company’s growth from 3 people to one of the world’s top digital agencies and its sale to WPP in 2007. Before Schematic, he served as Executive Producer at KPE (a division of Grey Advertising) in New York. At KPE, Andrew spearheaded major initiatives for Variety, Turner, and AOL. Sent west to start KPE’s Los Angeles office, Andrew grew that business, producing brand-building sites and software projects for clients including Nielsen, New Line Cinema, and Princess Cruises. Before the dawn of digital media, Andrew lived in Namibia working for the Harvard Institute for International Development. He is a graduate of Hamilton College who spends his time away from work playing hockey, surfing, and enjoying his wife and twin sons.

Articles by Andrew Solmssen

How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide

In this Mucker Growth session, Daniel-wise Ojaide from Warmbox.ai delves into the changes to Google and Yahoo’s updated spam policies and how to ensure your emails and outbound campaigns are...

Best Customers, Best Results: Unlocking Retention-Driven B2C Growth with Julius Lai

In this Mucker Growth session, Julius Lai from ArtShare discusses customer retention, which is often overlooked but essential for startups facing growth challenges. The following content will provide practical recaps...

Leveraging a Financial Model for Fundraising Success with Steven Plappert

In this Mucker Growth Session, Steven Plappert, CEO and co-founder of Forecastr, tackles how to use your financial model to the best capacity when fundraising. Your financial model can be...

How to Nail Your Pitch Deck (and Avoid Mistakes Founders Make) with Matt Gore

Have you ever thought of the average attention span per slide when an investor is going through your pitch deck? What kind of pitch deck are investors expecting? Our recent...

How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Rosabel also...

SaaS Startup Pricing Mistakes (and How to Fix Them) with Kyle Poyar

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS...