Alex Sherstinsky

Senior Machine Learning and Data Products Engineer, Superconductive Health

Alex Sherstinsky is currently a Senior Machine Learning and Data Products Engineer at Superconductive Health. He most recently served as the VP of Product Development at Qualaroo. At Qualaroo, Alex Sherstinsky led product development, R&D, and web operations. Qualaroo is a DIY (“do it yourself”) tool that enables marketers to target incoming site visitors with engagements, such as conversion feedback questions, lead generation forms, and promotions. Alex Sherstinsky – with Eugene Mandel – co-founded MustExist, Inc. Responsibilities included the leading of all aspects of starting and running a software company: incorporation, product strategy, development, sales, partnerships, intellectual property, etc. The company’s core technology, Social Content Curation, was embodied in a product called Buzzworthy, which was used by more than 7,000 websites on Webs.com for content marketing. Before MustExist, Alex was a member of the founding team at NebuAd, Inc. Funded by Menlo Ventures and Sierra Ventures, NebuAd built an online advertising network in partnership with Internet Service Providers. As the V.P. of Product Development, Alex headed Product Management, Product Development, and Network Operations. Prior to NebuAd, Alex was Senior Director of Products at FaceTime Communications, Inc. (now Actiance, Inc.), a leader in security, management, and compliance for Internet communications. At FaceTime, he led the development, delivery, and marketing of FaceTime’s technology platform, product lines, and partnerships since the company’s founding in 1997. Before FaceTime, Alex worked at several other start-ups, consulted for AT&T, and held internships at LSI Logic and Hewlett-Packard. Alex Sherstinsky holds PhD/ScD and MS degrees from the Massachusetts Institute of Technology and a BS degree from the University of California, Berkeley in Electrical Engineering and Computer Sciences. His doctorate and post-doctorate research work was conducted at the M.I.T. Media Laboratory. Alex Sherstinsky is the holder of four U.S. patents.

Articles by Alex Sherstinsky

Managing Complex B2B Sales Motions for Startup Founder-Led Sales with Luke Welch

In this Mucker Growth Session, Luke Welch, owner of Luke Welch GTM Consulting and former VP of Global Marketing Solution Sales at Salesforce, focuses on the challenges and best practices...

How to Kickstart Content Marketing at Early-Stage Companies with Dennis Shiao

In this Mucker Growth Session, Dennis Shiao, founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and...

How to Improve Your Team’s Performance and Prevent Burnout with Glenn Gow

In this Mucker Growth Session, CEO coach Glenn Gow discusses improving your team’s performance and preventing burnout. PDF of Glenn’s presentation slides Right Now, Things are Hard On any given...

Finance 101 for Early Stage Startup Founders with Debbie Rosler

In this Mucker Growth Session, Debbie Rosler from Burkland dives into the fundamental financial best practices and infrastructure early -stage startups need to put in place. Finance 101: Why Should...

Engineering Customer & Product Feedback Loops with Holden Munson & Sofia Maravich

In this Mucker Growth session, Holden Munson and Sofia Maravich from Rethink Labs, explore how to develop a useful system of collecting customer data and integrating it into your team....

How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil

In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales.     Delivering value at every touchpoint of...

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