Adam Berke
Chief Product Officer
at Predictive Index
I’m currently the Chief Product Officer at The Predictive Index. I joined PI when they acquired my company Charma where I was Co-founder and CEO. Previously, I was part of the founding team and President/CMO of NextRoll (fka AdRoll).
Charma’s mission was to help people become great managers by providing a system for one-on-ones, recurring team meetings, employee recognition, feedback, and goal setting. At the time of the acquisition, we were a team of 10 with over 300 paying customers.
At NextRoll, I helped build the company brick by brick from 3 of us in a garage to over 700 employees, and from $0 to $300M+ in annual revenue. I played a variety of hands-on roles as our stage demanded, and ultimately built teams in product, sales, account management, and marketing.
Articles by Adam Berke
How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder
I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...
7 Steps to Build a Product That Sells Itself
The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out
A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....
Answer Engine Optimization (AEO) for Early Stage Companies
In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...
Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends
Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....
Practical Uses of AI & Automation for Startup Operations
In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...