Segmentegery – The Art of Segmentation
Patrick Vlaskovits (Go Falcons!) was over at MuckerLab the other day talking to our companies about customer development which reminded me of the most important (only?) skill I took away in business school – segmentation. While “strategy” is the most over used word in business, “segmentation” is probably the most underutilized. It’s certainly not as […]
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