Austin Tech Week 2025 Recap

Mucker Capital hosted two powerful days of programming during Austin Tech Week, bringing together founders, operators, and growth leaders to share real-world insights from the startup trenches. Across four sessions, we explored what it takes to build and scale in today’s AI-driven, fast-moving environment. Day 1 Oct 20, 2025 – Startup Founder Stories: Live & […]

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The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014. We raised through Series B with investors like Benchmark and NEA. From the outside, it looked like a typical startup success story. The reality? It

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Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as it provides opportunities beyond traditional SEO methods. AI and Search Engine Convergence AI adoption is rapidly accelerating, transforming how companies reach customers. LLMs (Large Language

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Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness. In simple terms, this means ensuring your brand is the one these AI platforms mention and recommend. This guide will walk you through how AI-driven

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