This is not an article I wrote – its an interview I gave and eventually published in Inc Magazine. BUT – since I had no idea I sounded so cogent and witty on the phone I thought I excerpt it here and link over 
If you’re taking time to carefully perfect a business plan to help ensure your company’s model is sound and that it will be a success–stop. That’s the word from William Hsu, c0-founder and managing partner at start-up accelerator MuckerLab.
Hsu, who’s been both a successful entrepreneur and an executive at AT&T and eBay, says that starting a company is ”a career for really irrational people. In all probability, whatever the idea is will fail. Building a reality distortion field is how entrepreneurs convince themselves and their employees that this is a good idea.”
With that in mind, he advises: . . .
