Picture of Brittain Skinner

Brittain Skinner

Brittain runs platform for Mucker Capital.

Compensation Benchmarks for Early Stage Startups with Peter Walker

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In this Mucker Growth Session, Peter Walker from Carta reviews insights and compensation benchmarks for early stage startups gathered from Carta’s extensive dataset of nearly 50,000 startups. In the evolving landscape of startups, equity management plays a crucial role in shaping business dynamics, especially when it comes to compensation and ownership distribution. This Growth Session […]

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Buyer Journey Framework – The Secret To B2B Go-To-Market Success with Tony Yang

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In this Mucker Growth Session, Tony Yang, Head of Growth at Mucker, walks through using a buyer’s journey framework to improve your customer’s experience and your conversion rates. Common Buyer Journey Pitfalls Understanding the buyer journey is critical to startups to enhance sales and marketing effectiveness, however many founders can get caught up in common

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Annual Financial Planning Best Practices for Startups with Debbie Rosler

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In this Mucker Growth Session, Debbie Rosler from Burkland reviews best practices for building a startup annual financial plan. Objectives of Financial Planning for Startups There are 6 key objectives of an annual financial plan for startups: Goal Setting: Financial plans help set measurable goals that align the organization’s performance targets, ensuring that the entire team

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Creative GenAI Applications to Fuel Early Stage Startup Growth with Rosemary Brisco and Bob Mitton

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In this Mucker Growth Session, Rosemary Brisco and Bob Mitton, renowned consultants in the AI field, focus on how startups can utilize AI to enhance growth and efficiency across various business functions.   Links mentioned in the presentation: ChatGPT pricing options: https://openai.com/chatgpt/pricing/ Competitor Review CustomGPT: https://chatgpt.com/g/g-OmyzBJrkb-competitor-review Market Research CustomGPT:  https://chatgpt.com/g/g-hLVLcpnek-market-research Channel Marketing Advisor CustomGPT: https://chatgpt.com/g/g-2wHEqdC3u-marketing-channel-advisor ChatGPT

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Managing Complex B2B Sales Motions for Startup Founder-Led Sales with Luke Welch

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In this Mucker Growth Session, Luke Welch, owner of Luke Welch GTM Consulting and former VP of Global Marketing Solution Sales at Salesforce, focuses on the challenges and best practices for managing complex B2B sales motions when your sales are founder-led.   Mutual Action Plan Understanding the Sales Landscape There are inherent challenges in sales, especially

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How to Kickstart Content Marketing at Early-Stage Companies with Dennis Shiao

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In this Mucker Growth Session, Dennis Shiao, founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and resources. Importance of Content Marketing Content marketing is essential for generating awareness, building brand recognition, and establishing trust. It is a long-term strategy aimed at educating

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How to Improve Your Team’s Performance and Prevent Burnout with Glenn Gow

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In this Mucker Growth Session, CEO coach Glenn Gow discusses improving your team’s performance and preventing burnout. PDF of Glenn’s presentation slides Right Now, Things are Hard On any given day, being a CEO and founder is hard. Add in economic turbulence and uncertainty and it all gets even harder.  Everything takes longer and it’s

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Finance 101 for Early Stage Startup Founders with Debbie Rosler

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In this Mucker Growth Session, Debbie Rosler from Burkland dives into the fundamental financial best practices and infrastructure early -stage startups need to put in place. Finance 101: Why Should You Care? It’s important for early stage startups to focus on finance from the very beginning. At the very earliest stages, startups are focused on

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Engineering Customer & Product Feedback Loops with Holden Munson & Sofia Maravich

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In this Mucker Growth session, Holden Munson and Sofia Maravich from Rethink Labs, explore how to develop a useful system of collecting customer data and integrating it into your team. Creating an effective customer feedback loop can make a sizeable impact on your business. A customer feedback loop refers to the tools and processes to collect

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