Go-To-Market (GTM) Strategy

Derek Sather

Global revenue executive and MIT-educated systems thinker with 20+ years scaling B2B SaaS and services companies. Proven track record converting volatility into predictable enterprise value through data-driven GTM strategies, organizational turnarounds, and revenue architecture transformation. Winning by Design Chief Revenue Officer where I deployed systematic value creation methodology across 600+ portfolio companies

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Brad Vetter

Brad is an Executive and PE Operator specializing in international go-to-market strategies and Direct-to-Consumer (DTC) growth, with extensive experience scaling businesses across Europe and the Americas. Over his 15-year career in ecommerce, he's consistently driven revenue growth and profitability through integrated marketing initiatives—spanning performance marketing, SEO, influencer partnerships, CRM, and AI-driven operations. He has successfully

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Mike Genstil

Mike Genstil is a seasoned entrepreneur and business development leader with deep expertise in enterprise SaaS, revenue operations, and value-based selling. As founder and CEO of ValueCore (formerly VisualizeROI), Mike has helped thousands of sales and marketing professionals globally quantify and communicate measurable operational and financial value through ROI-driven visual tools. Prior to ValueCore, he

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