Colby Goff

Many Hats

at UP Partners / Rustic Canyon Group

Over the past few decades I’ve worn various hats as part of the founding teams of companies in the technology, restaurant and real estate industries. My early career was focused on real estate private equity finance and early-stage technology investing (eCompanies). Subsequently I helped launch technology companies including Boingo Wireless (NASDAQ IPO), Curby (sold to Curbstand) and CloudKitchens as well as the restaurant group, the Rustic Canyon Family of Restaurants. I love the experience of combining art and science to help create new companies with strong vision that improve the world in a meaningful way. I’m an active early stage investor as well as a venture partner with UP Partners in Santa Monica. I’m excited to be a part of the Mucker ecosystem.

California

AI & Data Science, Consumer FinTech, CyberSecurity, DTC (Direct-to-Consumer), FinTech Enterprise, HR Tech, SaaS & B2B Marketplace

enterprise salesfinancial modeling / FP&AGTM strategystart-ups

Articles by Colby Goff

Sales Comp Kick Start: Keys to Getting It Right as You Begin to Build Your Sales Team

Webinar Recap featuring Donya Rose, Managing Principal from The Cygnal Group Sales compensation is one of the most critical aspects of building a successful sales organization. Many early-stage founders stumble...

Austin Tech Week 2025 Recap

Mucker Capital hosted two powerful days of programming during Austin Tech Week, bringing together founders, operators, and growth leaders to share real-world insights from the startup trenches. Across four sessions,...

LA Tech Week 2025 Day 3 Recap: AI Search – Wednesday Oct 15

After two packed days exploring AI startup building and go-to-market growth, Day 3 of LA Tech Week shifted focus to the evolving world of AI Search, how new AI technologies...

LA Tech Week 2025 Day 2 Recap: Startup Growth – Tuesday Oct 14

After a packed AI Building Day, we continued LA Tech Week with Startup Growth Day, a full schedule of sessions focused on go-to-market strategy, founder journeys, and scaling startups in...

LA Tech Week 2025 Day 1 Recap: AI Building – Monday Oct 13

We hosted three full days of events during LA Tech Week, each one focused on helping founders learn, connect, and build with the latest in AI and startup growth. Day...

Using Customer Feedback to Build a Product that Customers Will Love

Customer feedback is the lifeblood of successful product development, but many startups struggle with collecting, validating, and prioritizing the constant stream of input from users, advisors, and internal teams. In...