Greg Isaacs
Chief Product Officer
at Criteria Corp
I’m a technology executive with a passion for building innovative products, driving strategic growth, and leading high-performing teams. With a strong commercial focus, I’m equally comfortable advising clients on strategic direction as I am building products that customers love and that drive real business outcomes.
Based in Los Angeles, I bring a blend of corporate experience (e.g., eBay, NFL, AT&T), startup agility (e.g., Criteria, ZipRecruiter), and a deep understanding of customer behavior to every challenge I take on. Whether it’s launching a new platform, demoing a product, crafting a go-to-market strategy, or guiding companies through growth, I thrive at the intersection of creativity, technology, and results.
Outside of work, I’m a proud husband, girl dad to two incredible daughters, mountain biking enthusiast, traveler, and dog lover. I’m always open to connecting with fellow leaders—or swapping favorite trail recommendations.
Articles by Greg Isaacs
How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder
I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...
7 Steps to Build a Product That Sells Itself
The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out
A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....
Answer Engine Optimization (AEO) for Early Stage Companies
In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...
Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends
Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....
Practical Uses of AI & Automation for Startup Operations
In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...