Rebekah Iliff

Founder, WriteVest

Rebekah Iliff is the founder of WriteVest, a writer’s collective specializing in publisher-ready content for enterprise brands and startups. In addition to her client work, she is a contributing writer for Inc. Magazine, Entrepreneur, Forbes, and Business2Community and a guest columnist for The Satirist. Her writing has also appeared in Mashable, HuffPost, Bloomberg Businessweek, FastCompany, and The New York Times. She is the lead writer and producer for “Food Roots,” a travel-food documentary series set to air on PBS. For her creative work, Rebekah is currently represented by ICM Partners in New York. Prior to her professional writing career, Rebekah was the founding Chief Strategy Officer at AirPR Software (based in San Francisco, California), where she was a key contributor for the invention of the company’s attribution technology—an industry-first innovation now used by some of the world’s largest organizations to measure the impact of their editorial and owned media content. She also co-founded one of the fastest growing startup-focused PR firms in the country, talkTECH (based in Los Angeles, California).

Articles by Rebekah Iliff

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....
Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

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