Vince Thompson

Middleshift Marketing; Former VP Sales at Facebook

At the start of his career Vince Thompson wrote screenplays in Hollywood where he optioned work and wrote for studios including Warner Brothers. Frustrated with the pace of feature film development, he left for a career in television where we quickly rose to lead local sales for the ABC TV station in Santa Barbara. In his sales management role he also helped launch a Fox affiliate in that market. Fascinated with the Internet, he began coursework on Internet technology in 1995 at UCSB, worked on some startup teams and then joined ThirdAge Media in San Francisco in 1998. Later that year he year he joined AOL, pre-Netscape and Time Warner, to lead ad sales in the West. Vince spent 7 years at AOL where he helped launch AOL’s first sales training and leadership organization as AOL’s Vice President of Capability. He finished his AOL career as Regional Vice President of AOL Media Networks where he built AOL’s Los Angeles office into a marketing powerhouse creating advertising and branded entertainment solutions for Automakers, Entertainment Companies and other National Marketers. In the fall of 2005, Vince joined Facebook when the company had less that 25 employees to launch their national sales organization. It was there that Middleshift’s mission began to gain clarity. In the spring of 2006 Middleshift was born with Napster and Break.com as the company’s first clients. The firm has since grown and become a recognized force in the startup market, expanding into consulting and training for major media companies and representing world-class original content. Vince holds an undergraduate degree in Communications from The University of Southern California’s Annenberg School of Communications and a Masters in Business Administration from Pepperdine University’s Graziadio School of Business.

Articles by Vince Thompson

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

New York Tech Week Mucker Sessions Recap

2025 New York Tech Week Recap Of Mucker Sessions

Last week during New York Tech Week 2025, we joined more than 1,000 events hosted by founders, investors, and VCs. This post is a full Mucker recap of the three...

Build a Customer Support Function for Startups Using AI Alex Velinov

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...

Sales Discovery & Qualification for Startups Richard Harris

Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris

Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...