Tyler Goldman

Former CEO, JUUL Labs

Tyler Goldman is the former CEO of Juul Labs. Before Juul Labs, Tyler Goldman was the North American CEO of Deezer and was responsible for the strategic growth and direction of Deezer in the US. He has more than 20 years of experience launching and leading innovative entertainment and technology companies. Prior to Deezer, Tyler was the founder and chief executive of Buzz Media, the largest digital publisher of pop culture content in the U.S., overseeing websites such as Buzznet, Celebuzz, Go Fug Yourself, and KimKardashian.com. Tyler also founded Movielink—a joint venture owned by Warner Bros. Studios, Paramount Pictures, Universal Studios, Sony Pictures Entertainment and MGM for the digital distribution of video content before it was sold to Blockbuster. Prior to that, he founded Broadband Sports Inc., an Internet sports site considered a pioneer in the digital sports space. A fifth-generation San Franciscan, Tyler went to Dartmouth College, Kellogg Business School at Northwestern and Northwestern Law School, eventually working as a lawyer in London, Brussels and Palo Alto.

Articles by Tyler Goldman

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...