Susan Kim

Former CEO, Plum District

Susan Kim is currently on the Board of Directors of Cladwell. Most recently, she was the CEO of EatWith, and prior to EatWith, she served as the CEO of Plum District. Backed by Kleiner Perkins, General Catalyst, and Comcast Ventures, Plum District is the leading daily deals site for moms. Susan was recruited by the Board to accelerate growth and position the company for long-term success. She oversaw all areas of the business, including Engineering, Product, Sales, Merchandising, Marketing and Business Development. Prior to Plum District, Susan was the VP of Operations & Finance at Minted.com, which is a social commerce company that crowd-sources graphic designs and content from a global design community and sells those as printed paper products. She helped scale the operations from 10 people to over 400 people. At Google, Susan was Head of Operations at Google Commerce where she led a team of 200 people responsible for extracting customer insights to support 500,000+ merchants and hundreds of millions of end-users across Google Product Search, Google Wallet, and Google Offers. At eBay, Susan held various leadership roles such as being the Chief of Staff for the GM of eBay Marketplaces, Group Product Manager for Consumer Electronics, and a Senior Manager for Buyer Product Marketing. For iHome.com (sold to retailer Linens ‘N Things in 2000), she was Director of Marketing and Business Development. Susan began her career at Booz Allen Hamilton. Susan received her BA from Harvard University and her MBA from Harvard Business School.

Articles by Susan Kim

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....
Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

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