Steve Anderson

Founder

at Baseline Ventures

Steve founded Baseline Ventures, an early stage seed investment firm in 2006, bringing his diverse experience from eBay, Microsoft, Kleiner Perkins, Starbucks and Digital Equipment Corporation. Founded to address the gap between individual investors and institutional venture capitalists in order to help entrepreneurs build and grow their ideas into companies, Baseline has invested in more than 40 companies since its inception and helped more than a dozen entrepreneurs achieve success. Baseline is proud to be a seed investor and is associated with promising software and web companies including Twitter, Instagram, Formspring, Heroku (acquired by Saleforce.com), Aardvark and DocVerse (both acquired by Google), CoTweet (acquired by ExactTarget), GeoAPI (acquired by Twitter), Rupture (acquired by EA), Sendori (acquired by Ask.com), Parakey (acquired by Facebook), and Yardbarker (acquired by FoxSports).

California

venture capital

Articles by Steve Anderson

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...