Scott Sangster

CEO, Health in Reach; President, OrganicStartup; Former President, TCA

Scott Sangster is a serial entrepreneur, angel investor, and M&A executive with experience both founding and acquiring businesses. He is currently a Managing General Partner at Social Seed Fund, the CEO of Health In Reach, Inc. and FestFriend, Inc. He is the former President of the Tech Coast Angels LA, the nation’s largest network of accredited venture investors. He sits on several private boards and is invests in the music, gaming, mobile, media, and healthcare markets. Prior to running OrganicStartup, Scott was responsible for strategic planning and corporate development at the Walt Disney Internet Group. Scott identified new media growth opportunities, developed strategy, and managed the evaluation and execution of acquisitions that helped Disney meet strategic objectives. Before Disney, Scott founded and managed a venture-backed Internet business, served as a management consultant to media and technology companies, and oversaw the launch of one of the first online banking services. He holds a MBA from the Kellogg School of Management, Northwestern University. Scott Sangster lives in Los Angeles.

Articles by Scott Sangster

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...