Kerri Pollard

Chief Revenue Officer, Greenfly

Kerri Pollard is a strategic, global executive with over 23 years experience including 16 years building an industry-leading, worldwide organization in the digital marketing arena. She currently serves as the Chief Revenue Officer at Greenfly. As the former, chief revenue officer of e-commerce start-up, Honey, Kerri was responsible for the monetization of the shopping extension along with identifying new revenue streams. Prior to Honey, Kerri was president of CJ Affiliate (fka, Commission Junction) from 2007 to 2015 where she generated over $100M in annual cash flow valued at $1B when acquired by Alliance Data Systems in December of 2014. Kerri assisted with acquisition integration activities through May of 2015, but left to pursue the next chapter in her career. During her tenure, the CJ marketplace grew to over 3,000 advertisers along with 70,000 publishers supported by 450 employees across 14 offices worldwide.

Articles by Kerri Pollard

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...