Jim Jonassen

Founder, JJ&A Venture Search

Jim founded Jim Jonassen & Assoc. Venture Search in late 2006. Prior to JJ&A, Jim built two executive search firms and two successful software companies. Jim founded software company Micro J Systems in ’87 where he still serves as Chairman, and he co-founded PeopleMover in ’97, merging it with Opus360 just prior to its IPO in 2000. Jim co-founded two other search firms, Palo Alto based Riviera Partners in ’01 and The Larkin Group in ’93. Working with then Los Angeles mayor Richard Riordan, Jim co-founded the Digital Coast Roundtable and launched LAwNMoweR – the Los Angeles New Media Roundtable in the mid ’90s. He was also a talent scout for America Online’s AOL Greenhouse incubator and venture fund. Accolades include being named the 1999 Software Entrepreneur of the Year by the Software Council of Southern California. In addition, he was named three-times to the “Top 25 People in High Technology” by the Los Angeles Business Journal. Jim is a graduate of the University of Illinois at Champaign/Urbana. He is a member of the Board of the Santa Monica Boy’s & Girl’s Club and has been a Big Brother since ’92.

Articles by Jim Jonassen

Sales Comp Kick Start: Keys to Getting It Right as You Begin to Build Your Sales Team

Webinar Recap featuring Donya Rose, Managing Principal from The Cygnal Group Sales compensation is one of the most critical aspects of building a successful sales organization. Many early-stage founders stumble...

Austin Tech Week 2025 Recap

Mucker Capital hosted two powerful days of programming during Austin Tech Week, bringing together founders, operators, and growth leaders to share real-world insights from the startup trenches. Across four sessions,...

LA Tech Week 2025 Day 3 Recap: AI Search – Wednesday Oct 15

After two packed days exploring AI startup building and go-to-market growth, Day 3 of LA Tech Week shifted focus to the evolving world of AI Search, how new AI technologies...

LA Tech Week 2025 Day 2 Recap: Startup Growth – Tuesday Oct 14

After a packed AI Building Day, we continued LA Tech Week with Startup Growth Day, a full schedule of sessions focused on go-to-market strategy, founder journeys, and scaling startups in...

LA Tech Week 2025 Day 1 Recap: AI Building – Monday Oct 13

We hosted three full days of events during LA Tech Week, each one focused on helping founders learn, connect, and build with the latest in AI and startup growth. Day...

Using Customer Feedback to Build a Product that Customers Will Love

Customer feedback is the lifeblood of successful product development, but many startups struggle with collecting, validating, and prioritizing the constant stream of input from users, advisors, and internal teams. In...

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