Douglas Merrill

Founder & CEO, ZestFinance

Douglas Merrill is the CEO and founder of ZestFinance, a financial services technology company that provides credit alternatives for the underbanked. ZestFinance announced a $19 million round of Series A funding in July 2011 and was one of Forbes’ Names You Need to Know in 2011. Merrill is the former CIO and Vice President of Engineering at Google, where he helped bring the company to its IPO and with related regulatory activities. Google’s current CIO, Ben Fried, took over in April 2008 upon Merrill’s departure. After Google, Merrill served as president of EMI Music’s digital unit. In March 2010, Merrill published the book, “Getting Organized in the Google Era: How to Get Stuff Out of Your Head, Find It When You Need It, and Get It Done Right”. Merrill is also a former researcher with the RAND Corporation and is listed among the organization’s most notable participants. He is a graduate of the University of Tulsa with a major in social and political organization. Merrill attended Princeton where he received Masters and Doctoral degrees in psychology. His academic publications include articles in The Journal of the Learning Sciences, Cognition and Instruction, Reliable Distributed Systems, and a paper in the book series Lecture Notes in Computer Science (1992; 608:103-110). He currently sits on the board of The Filter

Articles by Douglas Merrill

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....
Balancing self-care and startup pressure as a founder

The Founder’s Mental Health Playbook: What I Learned After Nearly Burning Out

A hard-won guide to staying mentally healthy while building a startup I founded Stitcher, the podcast platform, in 2007 and ran it for seven years until we sold in 2014....

Answer Engine Optimization (AEO) for Early Stage Companies

Answer Engine Optimization (AEO) for Early Stage Companies

In our latest session from the Mucker Growth Series featuring Ethan Smith from Graphite, we explored AEO, a significant new approach for optimizing visibility in AI-driven search, particularly relevant as...

Startup Guide to AI Visibility Be the Brand ChatGPT Recommends

Startup Guide to AI Visibility: Be the Brand ChatGPT Recommends

Introduction Today, users aren’t just searching on Google. They’re asking ChatGPT, Claude, Google’s Gemini, Perplexity, and other AI systems for advice. AI visibility is the new frontier of brand awareness....

Practical Uses of AI Automation for Startup Operations

Practical Uses of AI & Automation for Startup Operations

In a recent Mucker Growth Series session, we invited Rock Vitale, Founder & CEO of Easie, to share how he’s helped early-stage teams move from manual, fragmented workflows to streamlined,...

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