Bobby Benfield

CEO, Twigtale

Bobby Benfield is currently the co-founder and CEO at Twigtale, a Disney-backed startup that enables families to create highly meaningful personal photo stories within minutes using a mobile device or desktop. Benfield is also the Founder and a Managing Partner at Vista Grande Ventures and a co-founder at TIY Products. He previously served as Chief Revenue Officer at Beautycounter and Executive Vice President of Sales & Marketing at Shopzilla, Inc. Before joining Shopzilla, Bobby practiced corporate law at O Melveny & Meyers LLP, specializing in corporate finance and M&A. He is the author of the article, Curing American Managerial Myopia: Can the German System of Corporate Governance Help and a contributing author to the book Advising and Defending Corporate Officers and Directors. Bobby holds a B.A. in Political Science from the University of California, San Diego and a J.D. from Loyola Law School, Los Angeles.

Articles by Bobby Benfield

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...

Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris

Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...

The LinkedIn Playbook: How Startup Founders Can Stand Out & Scale

This LinkedIn Playbook is based on insights from a recent one-time Mucker Growth Session webinar featuring LinkedIn growth experts Alec Paul (Founder of SalesBrand) and Kyle Williams (Founder of Brickstack)....

DeepSeek vs OpenAI: Comparison Breakdown and What It Means For Your Tech Startup With Dan Cleary

In this recent webinar of our Mucker Growth Series, we discussed the evolving AI landscape with Dan Cleary, founder of PromptHub. He provided an in-depth breakdown of DeepSeek vs. OpenAI,...

Building Product Without Knowing Code With Adam New Waterson

In a deep dive into AI-driven product development, Adam New-Waterson, a former CMO turned Chief Product Officer and now solopreneur, shared how non-technical founders can harness the power of AI...