Baba Uppal

SVP, Strategy and Business Development, Secret Location

Baba Uppal specializes in innovation strategy and business development and is currently the SVP of Strategy and Business Development at Secret Location. He was most recently the VP of Business Development at AFINITY, a venture-backed mobile engagement and monetization platform. Previously he was the Director of Digital Media at Endemol USA, the North American division of the largest global independent television production company in the world behind reality and game show blockbusters. While at Endemol USA, he was responsible for business development of original digital video for online and mobile distribution. Prior to Endemol USA, he was the Independent Strategy Consultant at A&E Television Networks and Business Development Consultant at Curb Media. Baba holds an MBA in Real Estate, Strategy & Entrepreneurship from University of Southern California – Marshall School of Business.

Articles by Baba Uppal

How to Build a Customer Support Function for Startups Using AI Tools with Alex Velinov

Delivering high-quality customer support can be one of the most resource-draining parts of a startup. The good news: we’re at a turning point where founders can use AI tools to...

Zero → 100: The Exact Steps We Took to Close Our First 100 Paying Customers

Going from zero customers to 100 in just four months sounds impossible—unless you’re a founder willing to roll up your sleeves and hustle relentlessly. I’m Gaurav Bhattacharya, co-founder of Jeeva.ai,...

Unblocking Startup Growth: Best Practices for Sales Discovery & Qualification with Richard Harris

Startups are in a constant race against time and resources, navigating complex sales environments with lean teams and limited margins for error. In a recent session from the Mucker Growth...

The LinkedIn Playbook: How Startup Founders Can Stand Out & Scale

This LinkedIn Playbook is based on insights from a recent one-time Mucker Growth Session webinar featuring LinkedIn growth experts Alec Paul (Founder of SalesBrand) and Kyle Williams (Founder of Brickstack)....

DeepSeek vs OpenAI: Comparison Breakdown and What It Means For Your Tech Startup With Dan Cleary

In this recent webinar of our Mucker Growth Series, we discussed the evolving AI landscape with Dan Cleary, founder of PromptHub. He provided an in-depth breakdown of DeepSeek vs. OpenAI,...

Building Product Without Knowing Code With Adam New Waterson

In a deep dive into AI-driven product development, Adam New-Waterson, a former CMO turned Chief Product Officer and now solopreneur, shared how non-technical founders can harness the power of AI...