Baba Uppal

SVP, Strategy and Business Development, Secret Location

Baba Uppal specializes in innovation strategy and business development and is currently the SVP of Strategy and Business Development at Secret Location. He was most recently the VP of Business Development at AFINITY, a venture-backed mobile engagement and monetization platform. Previously he was the Director of Digital Media at Endemol USA, the North American division of the largest global independent television production company in the world behind reality and game show blockbusters. While at Endemol USA, he was responsible for business development of original digital video for online and mobile distribution. Prior to Endemol USA, he was the Independent Strategy Consultant at A&E Television Networks and Business Development Consultant at Curb Media. Baba holds an MBA in Real Estate, Strategy & Entrepreneurship from University of Southern California – Marshall School of Business.

Articles by Baba Uppal

Build Alignment Before You Burn Out

Everything Feels Urgent At early-stage companies, everything feels urgent: shipping product, closing customers, raising money. In that environment, planning can feel like a luxury, or even a liability. In my...

How To Use Reddit To Scale Organic Growth For Your Startup

In this Mucker Growth Series session, Colin Belyea, founder of Karmic and an expert in Reddit organic growth, breaks down how Reddit has become one of the most influential discovery...

Sales Comp Kick Start: Keys to Getting It Right as You Begin to Build Your Sales Team

Webinar Recap featuring Donya Rose, Managing Principal from The Cygnal Group Sales compensation is one of the most critical aspects of building a successful sales organization. Many early-stage founders stumble...

Austin Tech Week 2025 Recap

Mucker Capital hosted two powerful days of programming during Austin Tech Week, bringing together founders, operators, and growth leaders to share real-world insights from the startup trenches. Across four sessions,...

LA Tech Week 2025 Day 3 Recap: AI Search – Wednesday Oct 15

After two packed days exploring AI startup building and go-to-market growth, Day 3 of LA Tech Week shifted focus to the evolving world of AI Search, how new AI technologies...

LA Tech Week 2025 Day 2 Recap: Startup Growth – Tuesday Oct 14

After a packed AI Building Day, we continued LA Tech Week with Startup Growth Day, a full schedule of sessions focused on go-to-market strategy, founder journeys, and scaling startups in...